An Effective Promotion Campaign

 

Discuss some interesting promotion of a good, service, or idea. Why did it get your attention? Do you think it was an effective promotion campaign?

A well-known beverage chain enterprise in Taiwan, named 85℃ founded in 2003, it is a coffee, cakes, baking store. It stipulates franchisees, must find a triangular window store, because of it can greatly improve visibility. When a new store just opened, the amount of popularity is the most important, so when a store opening must organize promotional activities, it can make neighbors to know there is a new store to be opened.

When each 85 ° C branch opened, will make a promotional activity, "just 1 dollar per cup of coffee" it to seize the consumers because they are cheap mentality, so you can see that, many people long lines during the promotional period, ,in fact, in among them many people, who are deliberately arranged.

The 85 ℃ marketing the successful strategy, is consistent with the Taiwanese spectators psychological, these queuing crowd unconditionally to advertising for this companies. So I think it's a very successful marketing practice.