Why Should Marketers and Advertisers Atudy Consumer Motivation

Why should marketers and advertisers study consumer motivation? How does this knowledge help them to do their job?

 

The world's all the commercial behavior is a demand and supply, the ancient market trading hours as the sun in the noon, people to barter exchange for required items. Contemporary types of goods are very rich, in same type of merchandise, the competitors hundred schools contend. From R & D to manufacturers, and distribution to the various pathways, finally to the hands of consumers. How to get the favor of consumers, marketers and advertisers they to study consumer psychology It is very important.

 

First you have to understand the sales object, the gender, age and product attributes, have to do different research, for example, purchasing daily necessities mostly are housewives, Sales personnel must be aware of their consumer psychology, then advertising researchers must be based on their psychological and living habits and arrange the type of advertising. Including advertising period will be somewhat different because of of the different objects.

Farthest distance in the world is "Your pocket to my pocket", how can make consumers to shell out pockets money, this is a great knowledge.